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Riley Rose

Est.2017 Riley Rose brand identity, visual system, and retail experience for Forever 21’s new beauty and lifestyle brand with locations around the globe. The story of Riley Rose is about two sisters, Linda and Esther Chang as the founders. Both personalities express the naming of the brand itself: Riley Rose means power and beauty. The task was to develop a custom logotype, visual system, and packaging for retail experiences to express both personalities with a flavor of LA style as the origin place.

2018 Gold Transform Award North America 

Design team was Henri Kusbiantoro and Joo Chae led by Tina Schoepflin and Henri Kusbiantoro with FutureBrand UXUS for the retail experience. Brand Identity designed by Henri Kusbiantoro. Brand campaign designed by B-REEL. FutureBrand, New York.