A good design is relevant, but a great design is timeless. Every brand transformation solution derives from a powerful idea, unconstrained by the boundaries of any design styles.
    
As a Creative Director at BARK Brand in New York, I led and managed design teams and collaborated closely with brand strategists on deck presentations and pitches to deliver objectives, brandscapes, strategic building blocks, brand personality, and ultimately, creative triggers for big ideas. My branding work often emphasizes the big idea with surprise and customized logotypes, a long-standing area of interest and strength for me.

My early design career was established at Pushpin Studio in 1999 followed by Chermayeff & Geismar under Tom Geismar to craft and work for brand identity and typography, specifically on custom logotypes. Since then I have learned to always push beyond the ordinary to create work that is honest, unique that stands out from the crowd.

I joined Wolff Olins New York as Designer in 2002 and was later promoted to Senior Designer where I developed the total brand revitalization for General Electric and received the prestigious D&AD Graphite Pencil and the NY Art Directors Club 2007 Merit Award for (RED) Global HIV AIDS Brand Awareness. I moved to San Francisco in 2006 and spent several years at Landor, where I designed the brand identity of Samsung Beijing Olympics 2008 and NFL Super Bowl’s visual identity and permanent system that is still being used as of today.

Later, an opportunity arose for me to return to New York as Design Director at Siegel+Gale, where my team completed significant rebranding and repositioning projects for Aetna Insurance and Hewlett Packard’s “Make it Matter” initiative.

From 2012 to 2020, I played a key role at FutureBrand New York as an Associate Creative Director, successfully developing projects for a diverse range of clients, including Reprise Digital, Weber Shandwick, Amazon, US Army National Guard, Disney, GAP Inc., Forever 21, Dunkin, Esselunga, and most recently, Amtrak. My work for Riley Rose, Adient, Pitney Bowes, and Sentry Insurance earned Gold awards from Transform Awards and a Distinction award from REBRAND 100.

I have also received awards and recognition from design institutions such as Graphis, AGDA, and AIGA 365. My work has been featured in numerous design blogs and publications, including LOGO Book (Laurence King Publishing) and Fast Company. Believing that a good designer never stops learning, crafting, and evolving, I mentored as a thesis advisor at the Academy of Art in San Francisco and have been invited to lecture at FIT, Parsons School of Design, Pratt Institute, and Indonesia’s ITB School of Art and Design.

In my spare time, I take my wife and son to go hiking and camping each year as a cherished family tradition at the national parks in the country and around the world.

Download resume here

Career:

2023 - Present
Creative Director
BX Brand Experience Design Group /
IPG Health

2020 - 2023 
Creative Director 
BARK (BarkBox) New York

2012 - 2020 
Associate Creative Director
FutureBrand New York

2010 - 2012
Design Director
Siegel+Gale New York

2006 - 2010
Senior Designer
Landor San Francisco

2002 - 2006
Senior Designer
Wolff Olins New York

1999 - 2002
Designer
Chermayeff & Geismar, New York

1999
Intern Designer
Pushpin Studio, New York


Awards:

2023 NYCxDesign Awards Winner
BARK Headquarters by MKDA Architect
Category: Creative Office 

2022 America By Design
BARK Finalist, People’s Choice Award

Transform Awards
2018 Gold for Riley Rose
2017 Gold for Adient
2015 Gold for Pitney Bowes

REBRAND 100
2018 Distinction for Adient
2018 Merit Award for Sentry Insurance
2013 Two Merit Awards for
Aetna and Hewlett Packard “Make it Matter”

BMA - Global ACE Award
2012 Gold for Aetna

GRAPHIS Design Annual
2017 Merit for Sentry Insurance
2012 Gold for Dickies
2010 Gold for NetApp
2009 Gold for First Graduate

AIGA Cause / Affect
2009 Bronze for First Graduate

D&AD London
2007 Graphite Pencil for (RED) Brand Awareness

New York Art Director Club
2007 Merit Award for (RED) Brand Awareness


Publication:

UNDERCONSIDERATION April 2021
Ruff Around the Edges:
New Logo and Identity for BARK

Fast Company
Innovation by Design, 2018

AIGA Eye on Design
Saving Indonesia’s Graphic Design History Before It’s Lost Forever by Justin Zhuang
April, 2016

GRAPHIS Design Annual 2012, 2010
GRAPHIS Branding 5
Graphis Inc

UNDERCONSIDERATION March 2010
A Ligature for Graphic Design in Indonesia

LOGO
by Michael Evamy
Laurence King Publishing
October 4, 2007
ISBN: 9781780671802


Education:

1998 - 2000
MFA Communication Design
Dean’s List
Pratt Institute, New York

1993 - 1997
BFA Graphic Design
Ganesha Award
ITB School of Art and Design
Bandung, Indonesia


Notable Clients: BARK, Reprise Digital, Johnson Controls, Weber Shandwick, Amazon, Disney, US Army, Air Canada, Pitney Bowes, Geisinger, Dickies, Esselunga, BHP Billiton, Forever 21, Dunkin Donuts, Sentry Insurance, GE, Cadillac, Aetna, USAA, NFL, NetApp, Samsung, Van Wagner, Oculus, Citibank, Carter’s, Guggenheim Partners