A good design is relevant, but a great design is timeless. Every brand transformation solution derives from a powerful idea, unconstrained by the boundaries of any design styles.

For over 18 years, I’ve been privileged to work with and lead brand teams at renowned agencies and companies like BARK, Wolff Olins, Landor, FutureBrand, FCB Health, and Siegel+Gale. With broad experience across Consumer CPG, Health, B2B Technology, Professional Service, and E-commerce—both agency-side and in-house—my branding work emphasizes the big idea with disruptive, distinctive custom logotypes, and typography. This has long been a passion and strength for me.

One of my notable achievements, was the opportunity to help BARK (BarkBox) co-founder Henrik Werdelin lead the complete rebranding and all digital communication, culminating in their IPO on Wall Street and billboard animation campaigns in Times Square, NYC.

My creative role extends beyond hands-on design to include the leadership and oversight of the entire brand’s visual communication. This ranges from creating pitch presentations and creative briefs, producing brand guidelines and establishing the visual brand system to managing all touchpoints, including digital (website, social media, banners, videos), print communications, CPG packaging, motion principles, and event experience.

In my spare time, I take my wife and son to go hiking and camping each year as a cherished family tradition at the national parks in the country and around the world.

Skills:

Creative Design Direction, Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), Branding Identity, Consumer Branding, CPG Packaging, B2B, E-Commerce Startups, Health Branding, Custom Logotype, Creative Agency Experience, Brand Implementation.

Career:

2023 - Present
Creative Director
BX Brand Experience Design Group /
FCB Health

2020 - 2023 
Creative Director 
BARK (BarkBox) New York

2012 - 2020 
Associate Creative Director
FutureBrand New York

2010 - 2012
Design Director
Siegel+Gale New York

2006 - 2010
Senior Designer
Landor San Francisco

2002 - 2006
Senior Designer
Wolff Olins New York

1999 - 2002
Designer
Chermayeff & Geismar, New York

1999
Intern Designer
Pushpin Studio, New York


Awards:

2023 NYCxDesign Awards Winner
BARK Headquarters by MKDA Architect
Category: Creative Office 

2022 America By Design
BARK Finalist, People’s Choice Award

Transform Awards
2018 Gold for Riley Rose
2017 Gold for Adient
2015 Gold for Pitney Bowes

REBRAND 100
2018 Distinction for Adient
2018 Merit Award for Sentry Insurance
2013 Two Merit Awards for
Aetna and Hewlett Packard “Make it Matter”

BMA - Global ACE Award
2012 Gold for Aetna

GRAPHIS Design Annual
2017 Merit for Sentry Insurance
2012 Gold for Dickies
2010 Gold for NetApp
2009 Gold for First Graduate

AIGA Cause / Affect
2009 Bronze for First Graduate

D&AD London
2007 Graphite Pencil for (RED) Brand Awareness

New York Art Director Club
2007 Merit Award for (RED) Brand Awareness


Publication:

UNDERCONSIDERATION April 2021
Ruff Around the Edges:
New Logo and Identity for BARK

Fast Company
Innovation by Design, 2018

AIGA Eye on Design
Saving Indonesia’s Graphic Design History Before It’s Lost Forever by Justin Zhuang
April, 2016

GRAPHIS Design Annual 2012, 2010
GRAPHIS Branding 5
Graphis Inc

UNDERCONSIDERATION March 2010
A Ligature for Graphic Design in Indonesia

LOGO
by Michael Evamy
Laurence King Publishing
October 4, 2007
ISBN: 9781780671802


Education:

1998 - 2000
MFA Communication Design
Dean’s List
Pratt Institute, New York

1993 - 1997
BFA Graphic Design
Ganesha Award
ITB School of Art and Design
Bandung, Indonesia


Notable Clients: BARK, Esselunga, Forever 21, Dunkin Donuts, Reprise Digital, Johnson Controls, Weber Shandwick, Amazon, Disney, US Army, Air Canada, Pitney Bowes, Geisinger, Pfizer, Eli Lilly, Sanofi, Dickies, BHP Billiton, Sentry Insurance, GE, Cadillac, Aetna, USAA, NFL, NetApp, Samsung, Van Wagner, Oculus, Citibank, Carter’s, Guggenheim Partners


Download resume here