Work      About     Contact

Henri Kusbiantoro
Creative Director /
Designer / Hiker

A good design is relevant, but a great design is timeless. — Every solution to brand transformation is always made possible by a powerful idea that is without confinement of any other design style’s boundary.

As a Creative Director at BARK Brand in New York, I led and managed design teams, working closely with the brand team and sub brands from initial design concept to development and implementation strategy across brand experiences, digital and identity projects.

My early design career was established at Pushpin Studio in 1999 followed by Chermayeff & Geismar under Tom Geismar to craft and work for brand identity and typography, specifically on custom logotypes. Since then I have learned to always push beyond the ordinary to create work that is honest, unique that stands out from the crowd.

I joined Wolff Olins New York as Designer in 2002 and was later promoted to Senior Designer where I developed the total brand revitalization for General Electric and received the prestigious D&AD Graphite Pencil and the NY Art Directors Club 2007 Merit Award for (RED) Global HIV AIDS Brand Awareness. I moved to San Francisco in 2006 and spent several years at Landor, where I designed the brand identity of Samsung Beijing Olympics 2008 and NFL Super Bowl’s visual identity and permanent system that is still being used as of today.

Later on, an opportunity knocked for me to move back to New York to work as Design Director at Siegel+Gale where my team completed a major rebranding and repositioning for Aetna Insurance and Hewlett Packard’s “Make it Matter”.

From 2012 to 2020, I played a key role at FutureBrand New York as an Associate Creative Director in the successful development of projects for a wide range of clients from Reprise Digital, Weber Shandwick, Amazon, US Army National Guard, Disney, GAP Inc., Forever 21, Dunkin, Esselunga to the latest one, Amtrak Company. My work for Riley Rose, Adient, Pitney Bowes and Sentry Insurance were awarded Gold by Transform Awards and a Distinction award by REBRAND 100.

I have also received other awards and recognition from design institutions such as Graphis, AGDA and AIGA 365. My works have been featured in numerous design blogs and publications such as LOGO Book, Laurence King Publishing and Fast Company. Believing that a good designer never stops learning, crafting and evolving, I took the opportunity to mentor as thesis advisor at the San Francisco’s Academy of Art and have been invited to lectures at FIT, Parsons School of Design, Pratt Institute, and Indonesia’s ITB School of Art and Design.

In my spare time, I take my wife and son to go hiking and camping each year as a cherished family tradition at the national parks in the country and around the world.

Notable Clients: BARK, Reprise Digital, Johnson Controls, Weber Shandwick, Amazon, Disney, US Army, Air Canada, Pitney Bowes, Geisinger, Dickies, Esselunga, BHP Billiton, Forever 21, Dunkin Donuts, Sentry Insurance, GE, Cadillac, Aetna, USAA, NFL, NetApp, Samsung, Van Wagner, Oculus, Citibank, Carter’s, Guggenheim Partners


2023 - Present
Creative Director
IPG Health / BX Design Group

2020 - 2023 
Creative Director 
BARK New York

2012 - 2020 
Associate Creative Director
FutureBrand New York

2010 - 2012
Design Director
Siegel+Gale New York

2006 - 2010
Senior Designer
Landor San Francisco

2002 - 2006
Senior Designer
Wolff Olins New York

1999 - 2002
Chermayeff & Geismar, New York

Intern Designer
Pushpin Studio, New York


2022 America By Design
BARK Finalist, People’s Choice Award

Transform Awards
2018 Gold for Riley Rose
2017 Gold for Adient
2015 Gold for Pitney Bowes

2018 Distinction for Adient
2018 Merit Award for Sentry Insurance
2013 Two Merit Awards for
Aetna and Hewlett Packard “Make it Matter”

BMA - Global ACE Award
2012 Gold for Aetna

GRAPHIS Design Annual
2017 Merit for Sentry Insurance
2012 Gold for Dickies
2010 Gold for NetApp
2009 Gold for First Graduate

AIGA Cause / Affect
2009 Bronze for First Graduate

D&AD London
2007 Graphite Pencil for (RED) Brand Awareness

New York Art Director Club
2007 Merit Award for (RED) Brand Awareness


Ruff Around the Edges:
New Logo and Identity for BARK

Fast Company
Innovation by Design, 2018

AIGA Eye on Design
Saving Indonesia’s Graphic Design History Before It’s Lost Forever by Justin Zhuang
April, 2016

GRAPHIS Design Annual 2012, 2010
GRAPHIS Branding 5
Graphis Inc

A Ligature for Graphic Design in Indonesia

by Michael Evamy
Laurence King Publishing
October 4, 2007
ISBN: 9781780671802


1998 - 2000
MFA Communication Design
Dean’s List
Pratt Institute, New York

1993 - 1997
BFA Graphic Design
Ganesha Award
ITB School of Art and Design
Bandung, Indonesia