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(RED)
Non profit and awareness


Est.2006 (RED) Global brand awareness with graphic illustration style and design system for activists Bobby Shriver and Bono to harness the power of the world’s biggest retailers in generating sustainable income for the HIV AIDS Global fund. We developed a design direction based on a powerful graphic illustration style that can be a unique signature to the campaign, and came up with the idea of a simple but vibrant African flowers graphic that can be used flexibly in every touchpoint from messaging, identity, and packaging to digital experiences. The brand awareness was awarded the highest recognition at D&AD London Graphite Pencil in 2007.

Recognition
2007 Graphite Pencil D&AD London Award
2007 Merit Award NY Art Directors Club

The Design team was Henri Kusbiantoro, Christian Butte led by Todd Simmons and Karl Heiselman. Graphic illustration designed by Henri Kusbiantoro. Wolff Olins, New York.