Google Heritage Moment
Internal and External Brand Engagement
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Est.2025 Google briefed Huge to extend the Googler Engagement brand to the Employee Resource Groups (ERGs) community. The goal was to develop a bespoke set of community shapes that would create a unique, yet cohesive, brand for internal and external global culture initiatives.
The Googler Engagement team developed this design system specifically to help ERGs create assets for Heritage Moments such as Pride, Black History, and Latin Heritage. This modular system extends and evolves key elements of the Googler Engagement brand, providing the flexibility to incorporate authentic community expressions, event themes, and custom messaging into their assets. —In addition to developing the comprehensive brand system and design assets, we also established a brand playbook (guidelines) complete with ready-to-use templates (Google Slides and Figma) for the internal ERG teams.
Design Team: Henri Kusbiantoro, Michael Grant, Elana Davey. Creative Design Director (Lead): Henri Kusbiantoro. Brand Identity (Community Shapes): Designed by Henri Kusbiantoro. Executive Creative Director: Michael Lin. ERGs Illustration: Abelle Hayford, and various artists, commissioned by Google. Agency/Year: Huge Design, 2025.
Internal and External Brand Engagement
Est.2025 Google briefed Huge to extend the Googler Engagement brand to the Employee Resource Groups (ERGs) community. The goal was to develop a bespoke set of community shapes that would create a unique, yet cohesive, brand for internal and external global culture initiatives.
The Googler Engagement team developed this design system specifically to help ERGs create assets for Heritage Moments such as Pride, Black History, and Latin Heritage. This modular system extends and evolves key elements of the Googler Engagement brand, providing the flexibility to incorporate authentic community expressions, event themes, and custom messaging into their assets. —In addition to developing the comprehensive brand system and design assets, we also established a brand playbook (guidelines) complete with ready-to-use templates (Google Slides and Figma) for the internal ERG teams.
Design Team: Henri Kusbiantoro, Michael Grant, Elana Davey. Creative Design Director (Lead): Henri Kusbiantoro. Brand Identity (Community Shapes): Designed by Henri Kusbiantoro. Executive Creative Director: Michael Lin. ERGs Illustration: Abelle Hayford, and various artists, commissioned by Google. Agency/Year: Huge Design, 2025.
Customized Google Community Shape
Expressive form factors featuring the community shapes add vibrance to event touch points – from event graphics to stickers.
