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Brand Partnership

Est.2010 A worldwide partner of FIFA since 2007, Visa is the Official Payment Services Partner of FIFA activities around the world. Visa became a sponsor of FIFA because the FIFA World Cup is one of the few truly global sporting events with the power to unite people from around the world through their common love for football.

Visa together with FIFA asked Landor San Francisco to develop not only a partnership identity for World Cup 2010 in South Africa, but also a set of iconic trophy graphic illustrations that are interchangeable and express the dynamic passing lines between the players of the game. The set of iconography graphic illustrations were well received and applied into the partnership communication, in both digital and print.

The Design team was Henri Kusbiantoro led by John Besford. Brand partnership identity and iconography illustrations designed by Henri Kusbiantoro. Landor Associates, San Francisco.