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Disney Citizenship: Be Inspired
Entertainment and leisure

Est.2013 Disney Citizenship visual identity and design system for one of the most admired companies in the world, not only as an entertainment icon but as a global citizen. Using “Be Inspired” as a single unifying brand line for citizenship, we created the identity that comes from the simple idea of a mesmerizing sunrise in space which symbolizes Disney’s magic. The same magic that reaches and transcends geography, helping people imagine a better future and bringing them together to make that dream a reality.

The Design team was Henri Kusbiantoro led by John Malozzi. Brand identity designed by Henri Kusbiantoro. FutureBrand, New York.