Disney Citizenship: Be Inspired
Entertainment and leisure
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Est.2013 Disney Citizenship visual identity and design system for one of the most admired companies in the world, not only as an entertainment icon but as a global citizen. Using “Be Inspired” as a single unifying brand line for citizenship, we created the identity that comes from the simple idea of a mesmerizing sunrise in space which symbolizes Disney’s magic. The same magic that reaches and transcends geography, helping people imagine a better future and bringing them together to make that dream a reality.
The Design team was Henri Kusbiantoro led by John Malozzi. Brand identity designed by Henri Kusbiantoro. FutureBrand, New York.
Entertainment and leisure
![](https://freight.cargo.site/t/original/i/a920fc39837aeb9aa895d077256a6def601da08b91675614273863d53d98283d/Disney_logo2.png)
Est.2013 Disney Citizenship visual identity and design system for one of the most admired companies in the world, not only as an entertainment icon but as a global citizen. Using “Be Inspired” as a single unifying brand line for citizenship, we created the identity that comes from the simple idea of a mesmerizing sunrise in space which symbolizes Disney’s magic. The same magic that reaches and transcends geography, helping people imagine a better future and bringing them together to make that dream a reality.
The Design team was Henri Kusbiantoro led by John Malozzi. Brand identity designed by Henri Kusbiantoro. FutureBrand, New York.
![](https://freight.cargo.site/t/original/i/b23c7333588d95e246ecb84162c8e1717fd7fc8b9c836911d37ed202f5a4acf6/disney_logo16x9.png)
![](https://freight.cargo.site/t/original/i/c5584051e8303bc8ff038e0032fe634bd6f2acf427e27feafcd7ee4dc6247da9/Disney_20203.jpg)
![](https://freight.cargo.site/t/original/i/eb8d1272f1b7b7de0c6286129703f0db8ed8eac3d55f9094e91df7d006d0b0ab/Disney_2020.png)
![](https://freight.cargo.site/t/original/i/c09c62d734d1fbb0dd4b48e74a5146c4f49827c63b6a88bb1b68776ab86e8802/Disney_20207.png)
![](https://freight.cargo.site/t/original/i/d9a0bd695f8e9540127312a372529c1dcb3c63794356c7fdb97aaec74c6b72b4/Disney_20204.jpg)
![](https://freight.cargo.site/t/original/i/7c092c272688b73cbfdbdb4cd6754afae7667676a73b50355f57a4cf373634ff/Disney_20208.png)
![](https://freight.cargo.site/t/original/i/25aa0809e90c727a1e491cdd988a860d3d4817babd47fc9efa249e15da2f75a8/Disney_20205.jpg)
![](https://freight.cargo.site/t/original/i/bb9c0901271a86ee42822ea3a299e3828505e15fd3b1f05d70676def9f300a90/Disney_logo.jpg)
![](https://freight.cargo.site/t/original/i/5684e0c1ae979baeb6be66f35c6b740a2eddfc6f64528b3f3fb90f30b5892041/Disney_20209.png)