Disney Citizenship: Be Inspired
Entertainment and leisure
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Est.2013 Disney Citizenship visual identity and design system for one of the most admired companies in the world, not only as an entertainment icon but as a global citizen. Using “Be Inspired” as a single unifying brand line for citizenship, we created the identity that comes from the simple idea of a mesmerizing sunrise in space which symbolizes Disney’s magic. The same magic that reaches and transcends geography, helping people imagine a better future and bringing them together to make that dream a reality.
The Design team was Henri Kusbiantoro led by John Malozzi. Brand identity designed by Henri Kusbiantoro. FutureBrand, New York.
Entertainment and leisure
Est.2013 Disney Citizenship visual identity and design system for one of the most admired companies in the world, not only as an entertainment icon but as a global citizen. Using “Be Inspired” as a single unifying brand line for citizenship, we created the identity that comes from the simple idea of a mesmerizing sunrise in space which symbolizes Disney’s magic. The same magic that reaches and transcends geography, helping people imagine a better future and bringing them together to make that dream a reality.
The Design team was Henri Kusbiantoro led by John Malozzi. Brand identity designed by Henri Kusbiantoro. FutureBrand, New York.
