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CheJoy for Esselunga
Consumer goods

Est.2019 CheJoy consumer brand identity, graphic system for the new Esselunga private label line of food products for children 4 years and older, created in collaboration with The Walt Disney Company Italy. CheJoy means ”all the joy of eating well” in Italian. We were asked to design a custom logotype that’s bold, joyful, fun and full of surprises. It is the children’s expressions enjoying their breakfast accompanied by their favorite Disney characters.  

The Design team was Henri Kusbiantoro and Rodrigo Palmieri led by Daniel Andersson as creative director and Henri Kusbiantoro as associate creative director. Logotype identity and graphic illustration designed by Henri Kusbiantoro. FutureBrand, New York.