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Carter’s
Retail



Est.2006 Carter’s brand identity and iconography system for American children’s apparel with retail outlets and department stores across the country. We created a new monogram and a complete set of iconography illustrations for Carter’s as part of the new rebrand of their logotype and design systems that was launched in 2007. The simple, powerful but fun idea truly captured the playfulness and different characters of kids by elevating the brand equity of Carter’s itself through the letter of C. 

The Design team was Henri Kusbiantoro led by Todd Simmons and Doug Sellers. Brand identity (monogram) and iconography designed by Henri Kusbiantoro. Wolff Olins, New York.