Bit Carbon
Financial services and technology
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Est.2019 Bit Carbon* is the world’s first diamond commodity that was founded by the inventor and software designer, Cormac L. Kinney as the new physical transaction with diamonds and a computer chip inside the token. We designed a completely new identity and visual system that are simple, bold, distinctive as the new currency that should also be reliable on the digital platforms and experiences. The idea is powerful — from the iconic currency symbol of an ancient Chinese coin with a square hole transformed into a diamond by rotating it 45°.
* The company has been renamed to Diamond Standard
Design team was Henri Kusbiantoro, Ju Hyun Lee and Yannick Connan from Hugo&Cat for digital branding led by Daniel Andersson (creative director) and Henri Kusbiantoro (associate creative director). Brand Identity designed by Henri Kusbiantoro. FutureBrand, New York.
Financial services and technology
![](https://freight.cargo.site/t/original/i/fea2ae8d3cb1066cd33c16c22bcca8866d290028981ee9dc8c9a8a2b8e0db746/BitCarbon_2020.png)
![](https://freight.cargo.site/t/original/i/7193500c78c02db849233c23d8b8a44dac02fff215763174151058445d745491/03cormac.jpg)
Est.2019 Bit Carbon* is the world’s first diamond commodity that was founded by the inventor and software designer, Cormac L. Kinney as the new physical transaction with diamonds and a computer chip inside the token. We designed a completely new identity and visual system that are simple, bold, distinctive as the new currency that should also be reliable on the digital platforms and experiences. The idea is powerful — from the iconic currency symbol of an ancient Chinese coin with a square hole transformed into a diamond by rotating it 45°.
* The company has been renamed to Diamond Standard
Design team was Henri Kusbiantoro, Ju Hyun Lee and Yannick Connan from Hugo&Cat for digital branding led by Daniel Andersson (creative director) and Henri Kusbiantoro (associate creative director). Brand Identity designed by Henri Kusbiantoro. FutureBrand, New York.
![](https://freight.cargo.site/t/original/i/c92cc8e64e5d7372e4cfc8f1021c282ea36372dadfe074086e0773e0d197e39b/Bitcarbon_currency-01.png)
![](https://freight.cargo.site/t/original/i/b4839702aa7cf5641a4d7b6fd1cbc510c2f189f035ffa33f39d4517ee1996c29/BitCarbon_202011.png)
![](https://freight.cargo.site/t/original/i/b03a81d6af7088742756d25f995cf1fbff700bf8fd9910c8be089d0738c4bac3/BitCarbon_2020_token.png)
![](https://freight.cargo.site/t/original/i/c12bb9baffcf66d0bbd8e85be5d8485630bc4fc55b5291f38b51c8c3acc0a43f/BitCarbon_202024.png)
![](https://freight.cargo.site/t/original/i/cf66510af45396c0a322d81709f18d2fa1dcf65ba1ef23f8385b3bc688e3c844/BitCarbon_202021.png)
![](https://freight.cargo.site/t/original/i/c46e69d9d9b217119f62097e4df14b7f0425253ec7cb613b5f1daa01f5f408b4/BitCarbon_2020_pattern.png)
Digital experience through web and mobile transaction
![](https://freight.cargo.site/t/original/i/5aa75d019195cd473455eac319f25e4140c72dc94d75844ce0abe43d4a2af060/BitCarbon_202015.png)
![](https://freight.cargo.site/t/original/i/637b99eb8c955d8d7670885076b90bcddad1efb7a69cd77d4331a6c65e87ad80/BitCarbon_2020_iphone.png)
![](https://freight.cargo.site/t/original/i/e46b71c009846d44b03098837975afb7584d227d821a20f21eec2380f565b5dd/BitCarbon_202013.png)
![](https://freight.cargo.site/t/original/i/de1f06e5d4aff0ef5dbae0b35b02bf3dd1df8a8b482b654d662460d7f75ec3bb/BitCarbon_202016.png)
![](https://freight.cargo.site/t/original/i/e6ad7bcc96a384b1cb9cce5f050dd102ca2b95e9aaf40b8af0b68af144dca973/BitCarbon_202023.png)
![](https://freight.cargo.site/t/original/i/2ae021d7913766a9f6d18b8b6511b2d413d1864fb517b69942e4abe791b4815b/BitCarbon_202017.jpg)
![](https://freight.cargo.site/t/original/i/ff5c00b70129040fdee0dc92a044b50f6ea7ba81795c06b1377f9052e6c96c58/02currency2.png)