BODOGA: BARK Fur20
Pop-up shop brand campaign and public event
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Est.2022 BARK is initiating its brand campaign by promoting its CBD health products for dogs (Fur20) at a public event, utilizing Bodega spaces in New York City’s Greenwich Village district. We’ve named this campaign ”BODOGA” (Bodega, for dogs)!
For generations, CBD has played a vital role in the well-being of dogs worldwide, and it has been known to provide support and relief for a wide variety of health-related issues. BARK’s brand design team is creating a pop-up by temporarily renting an empty space in the Greenwich Village neighborhood of NYC for three months. The brand campaign was approved by the board but has ultimately been postponed due to city permit issues.
Event location
Greenwich Village, NYC
Design team was Henri Kusbiantoro, Kengo Olsen, Will Storie (copywriter) led by Henri Kusbiantoro as creative director and Josh Horowitz as VP, Creative. Doodles illustration by Dave Coverly. Guerilla illustration by Kengo Olsen. Chief Creative Officer: Mikkel Holm and Co-Founder: Henrik Werdelin. BARK Brand Creative Studio, 2022.
Pop-up shop brand campaign and public event
Est.2022 BARK is initiating its brand campaign by promoting its CBD health products for dogs (Fur20) at a public event, utilizing Bodega spaces in New York City’s Greenwich Village district. We’ve named this campaign ”BODOGA” (Bodega, for dogs)! For generations, CBD has played a vital role in the well-being of dogs worldwide, and it has been known to provide support and relief for a wide variety of health-related issues. BARK’s brand design team is creating a pop-up by temporarily renting an empty space in the Greenwich Village neighborhood of NYC for three months. The brand campaign was approved by the board but has ultimately been postponed due to city permit issues.
Event location
Greenwich Village, NYC
Design team was Henri Kusbiantoro, Kengo Olsen, Will Storie (copywriter) led by Henri Kusbiantoro as creative director and Josh Horowitz as VP, Creative. Doodles illustration by Dave Coverly. Guerilla illustration by Kengo Olsen. Chief Creative Officer: Mikkel Holm and Co-Founder: Henrik Werdelin. BARK Brand Creative Studio, 2022.
Brand Campaign and Event Logotype
BARK’s BODOGA, Greenwich Village, NYC
Awning construction for the BODOGA pop-up
Graphic asset exploration including posters, signage, stickers, ice box, and merchandise
