Army National Guard
Government
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Est.2017
Brand identity for recruitment of The US
National Guard as part of the reserved components of the United States Army.
The US Army appointed FutureBrand to develop a couple ideas to design a new
identity which previously used the “controversial” minuteman symbol carrying
the firearm. That meant the symbol of the minuteman would still be preserved as
a seal but the recruitment logo needed to be different. The bold typographic
logo shield was the favorite so became the selected final design for the
relaunch of the new recruitment brand identity. The identity also has the
flexibility to carry all the names of the states without altering its form.
Design team was Henri Kusbiantoro led by Sven Seger and John Malozzi. Brand identity designed by Henri Kusbiantoro. FutureBrand, New York.
Government
Est.2017
Brand identity for recruitment of The US
National Guard as part of the reserved components of the United States Army.
The US Army appointed FutureBrand to develop a couple ideas to design a new
identity which previously used the “controversial” minuteman symbol carrying
the firearm. That meant the symbol of the minuteman would still be preserved as
a seal but the recruitment logo needed to be different. The bold typographic
logo shield was the favorite so became the selected final design for the
relaunch of the new recruitment brand identity. The identity also has the
flexibility to carry all the names of the states without altering its form.
Design team was Henri Kusbiantoro led by Sven Seger and John Malozzi. Brand identity designed by Henri Kusbiantoro. FutureBrand, New York.
The Army National Guard Seals have been used inconsistely in every states
The US National Guard makes a difference in our community. Currently, they support state emergency response to COVID-19.