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Adient
Automotive and technology


Est.2016 Adient total rebrand: visual identity, design system, information graphic and image style library for the spin-off of Johnson Controls Automotive Experience, a global leader in automotive seating components and systems, launched in 2016. The new logo is a simple custom wordmark where the “A” is used to carry the story, symbolically representing a seat belt and road’s lane divider as well as the stitching of a car seat. The new brand was also exhibited at NAIAS 2017, Detroit.  

Recognition
2017 Gold Transform Award North America
2018 Distinction REBRAND 100

The design team was Grace Chou and Mary Marques led by Henri Kusbiantoro as design director and Doug Sellers as creative director. Brand Identity designed by Henri Kusbiantoro. Environment brand experience designed by Yogeeta Dastane led by Sung Kim and John Malozzi. Brand video designed by Mariana Hochleitner and directed by Henri Kusbiantoro. FutureBrand, New York.